It started off by questioning the interface and turned into being a huge experiment to life without the click.

DontClick.it is a totally unclickable site (just try it). By removing the click the claims to fill the dead space/time which is usally left.

At the moment the site is in phase one - collecting the stats. Phase 2 will show the stats and displays people addiction to the click. One nice feature is that you can watch the first 20 seconds of users entering the site and seeing if they can resist the urge to click.